what is a lead?
A sales lead is the identity of a person or entity, potentially interested in purchasing a product or service, and represents the first stage of a sales process. It must be from a genuine person or business and include the minimum methods of contact, ie emal address and telephone number.
- Sales lead
- Qualified prospect
- Need identification
- Proposal
- Closing
- Deal Transaction
What a Lead is not
- Spam
- An enquiry from a potential supplier
- Job Applications
- Adverts
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